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Shopify: Multiple stores, One domain - Here's How To Do It

So you've got a Shopify store up and running, but now you want another. Maybe it's a wholesale channel or expanding into another country, can it be done under a single domain? Yes, but…The options are fairly limited. Let me explain.

eCommerce SEO: 22 Mistakes from Auditing 1,200 Stores

Using a mixture of manual research and a simple custom-built scraper, I've spent the last month auditing 1,200 sites to give you a data-backed analysis of the biggest SEO mistakes.

Full Shopify SEO Checklist (66 Steps!)

After writing extensively about Shopify SEO on our blog, here's a full checklist of all the items we've covered. Use this to quickly check your website for common issues. But don't forget, every site is a little different and there's no way you'll cover everything in a simple checklist.

Shopify Plus SEO: 8 Potential Limitations

Whether you're upgrading from a standard Shopify plan or moving from another platform, you're probably considering whether or not Shopify Plus is good for SEO. I've written about Shopify SEO extensively on this blog, so in this guide we'll focus exclusively on SEO issues that apply to Shopify Plus stores.

Shopify International: Best Options for Multi-Currency and Multi-Location Stores

Your Shopify store is doing well and you’re thinking of expanding into other countries or languages. Or maybe you’re moving from another platform and want to keep your international setup in place. Is Shopify a decent option for this? It depends. Let me explain...

Shopify Speed Optimization Guide

One of the most common problems our Shopify clients run into is slow loading pages. But is Shopify actually slow? Not at all. In fact, even out of the box Shopify can be pretty quick. But when cleaned up with a few core concepts like image optimization, lazy loading, and app analysis and optimization; you can make any store lightning fast. Here's how to do that...

Shopify Link Building

Once your on site factors are sorted, you've got to start looking at off page signals like backlinks. This is no different for Shopify than any other type of website. But the strategy is a little different for eCommerce, let's break down how I recommend doing this.

Blogging on Shopify: How To Do It For SEO Traffic

If you've looked into digital marketing today, you've probably seen two conflicting ideas: 1. Every business should have a blog, and 2. Nobody reads blogs anymore. The truth is, they're both kinda right. Blogging as a community engagement tool has mostly been reduced to social media instead. But as a business growth tool? It's huge. Let me explain why and how you can capitalise on this.

A Guide To Robots.txt on Shopify

After years of waiting, we're finally able to edit the Robots.txt file on our Shopify stores (both standard and Shopify Plus). Here's how to edit it, when you should customise it, and how this is useful for SEO.

Shopify Sitemap: Find & Submit Your XML Sitemap to Google

Your sitemap is an essential, but fairly easy part of SEO for your Shopify website. Thankfully, it's built into Shopify and there's almost nothing to do. The keyword being "almost". If you do absolutely nothing, you may run into problems. In this guide, we'll cover all the fundamentals of sitemaps on Shopify and how to optimise it for SEO.

Shopify Product Tags SEO: Why It's Bad & How To Fix It

Products Tags are a fantastic feature of Shopify that allow your visitors to narrow down product selection on collections. But from an SEO perspective, they're a duplicate / thin content nightmare. In this short guide, I'll explain what are product tags in Shopify, why they're bad for SEO, and the many options to resolve this.

3 Workarounds for the Shopify 100 Variants Limit

One major limitation stores run into when setting up their store or moving to Shopify is the limit to 100 variants (and 3 options) on a single product. Shopify have said themselves that "the variant limit of 100 variants per product cannot be raised for any account or plan". But thankfully, if this is necessary for your business, there are workarounds.

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