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Mastering Metafields in Shopify (For Beginners!)

Out of the box, Shopify product information features are pretty bare-bones. Let’s go over what metafields are and how you can leverage them for user and SEO benefits.

What is the ROI of Shopify SEO?

So you’re looking to invest in Shopify SEO for your business, but naturally you want to know: What’s the ROI potential? Most SEO agencies dodge this question faster than a coughing person in 2020. But in this guide, I’ll show you how to figure it out.

How much does Shopify SEO cost in 2023?

We all know Shopify SEO is an “investment”... yada… yada… But how much does it actually cost? How much do you need to invest? In this guide, you’ll learn about the different parts of Shopify SEO, and how much to expect to pay for each of these.

How to Feature Products on Blogs Posts in Shopify

You’ve written some amazing blog posts, opened the floodgates to organic traffic, but nobody is buying. That’s probably because there’s no visible mention of products on your blog posts.So how do you add that? Let’s dive in…

How to Add Sub-Collections on Shopify

I’ve got good news and bad news for you: Technically you can’t create sub-collections in Shopify. By that I mean, the URL is never going to be /sofas/leather. Not happening, unless you do a whole bunch of wizardry, custom development, and complication likely not worth it. BUT - you can create them from a navigational perspective.

When to Delete Old Content for SEO (And How To Do This With Shopify)

You’ve spent probably thousands of dollars on content and some wise guys came in and told you: "It all sucks, delete it all!" Is he right? Or is it a load of nonsense? Let me show you how to figure it out.

How to Create Redirects in Shopify

You’ve moved from WordPress or some other platform and just realised you don’t know: “How the heck do I create redirects in Shopify?” Fear not Shopify-er, let me show you.

Merging Posts and Pages in Shopify for SEO Benefits

You’ve invested hundreds of hours into content for your Shopify store, only to realise half the content is nearly identical. Keyword cannibalisation, it’s called in SEO. They’re unique pieces of content, but targeting the same topic and keywords, you’ve probably been told. But is it really a problem? And what do you do about this? Let me explain…

How to Add Content to Shopify Collection Pages

Mobile device traffic for most Shopify stores is upwards of 50% of customers.‍ And there’s no better way to destroy mobile device sales than putting a gigantic block of text above your product grid. So how do you add content for SEO without damaging conversions?

Shopify Breadcrumbs: SEO Issues & Fixes

Breadcrumbs are a key part of technical SEO performance. But on Shopify, out of the box they’re practically useless. In this short guide, I’ll show you why Shopify’s default breadcrumbs functionality sucks, how it should work, and how to customise your store to work this way.

Shopify: How to Add Automated Links on Products to All Collections It’s In

Internal links are a huge part of Shopify SEO, but manually adding links across thousands of SKUs to your collections could take months. Is there an automated way to link from products to collections they’re part of? Turns out, there is.

Shopify: Multiple stores, One domain - Here's How To Do It

So you've got a Shopify store up and running, but now you want another. Maybe it's a wholesale channel or expanding into another country, can it be done under a single domain? Yes, but…The options are fairly limited. Let me explain.

eCommerce SEO: 22 Mistakes from Auditing 1,200 Stores

Using a mixture of manual research and a simple custom-built scraper, I've spent the last month auditing 1,200 sites to give you a data-backed analysis of the biggest SEO mistakes.

Full Shopify SEO Checklist (66 Steps!)

After writing extensively about Shopify SEO on our blog, here's a full checklist of all the items we've covered. Use this to quickly check your website for common issues. But don't forget, every site is a little different and there's no way you'll cover everything in a simple checklist.

Shopify Plus SEO: 8 Potential Limitations

Whether you're upgrading from a standard Shopify plan or moving from another platform, you're probably considering whether or not Shopify Plus is good for SEO. I've written about Shopify SEO extensively on this blog, so in this guide we'll focus exclusively on SEO issues that apply to Shopify Plus stores.

Shopify International: Best Options for Multi-Currency and Multi-Location Stores

Your Shopify store is doing well and you’re thinking of expanding into other countries or languages. Or maybe you’re moving from another platform and want to keep your international setup in place. Is Shopify a decent option for this? It depends. Let me explain...

Shopify Speed Optimization Guide

One of the most common problems our Shopify clients run into is slow loading pages. But is Shopify actually slow? Not at all. In fact, even out of the box Shopify can be pretty quick. But when cleaned up with a few core concepts like image optimization, lazy loading, and app analysis and optimization; you can make any store lightning fast. Here's how to do that...

Shopify Link Building

Once your on site factors are sorted, you've got to start looking at off page signals like backlinks. This is no different for Shopify than any other type of website. But the strategy is a little different for eCommerce, let's break down how I recommend doing this.

Blogging on Shopify: How To Do It For SEO Traffic

If you've looked into digital marketing today, you've probably seen two conflicting ideas: 1. Every business should have a blog, and 2. Nobody reads blogs anymore. The truth is, they're both kinda right. Blogging as a community engagement tool has mostly been reduced to social media instead. But as a business growth tool? It's huge. Let me explain why and how you can capitalise on this.

A Guide To Robots.txt on Shopify

After years of waiting, we're finally able to edit the Robots.txt file on our Shopify stores (both standard and Shopify Plus). Here's how to edit it, when you should customise it, and how this is useful for SEO.

Shopify Sitemap: Find & Submit Your XML Sitemap to Google

Your sitemap is an essential, but fairly easy part of SEO for your Shopify website. Thankfully, it's built into Shopify and there's almost nothing to do. The keyword being "almost". If you do absolutely nothing, you may run into problems. In this guide, we'll cover all the fundamentals of sitemaps on Shopify and how to optimise it for SEO.

Shopify Product Tags SEO: Why It's Bad & How To Fix It

Products Tags are a fantastic feature of Shopify that allow your visitors to narrow down product selection on collections. But from an SEO perspective, they're a duplicate / thin content nightmare. In this short guide, I'll explain what are product tags in Shopify, why they're bad for SEO, and the many options to resolve this.

3 Workarounds for the Shopify 100 Variants Limit

One major limitation stores run into when setting up their store or moving to Shopify is the limit to 100 variants (and 3 options) on a single product. Shopify have said themselves that "the variant limit of 100 variants per product cannot be raised for any account or plan". But thankfully, if this is necessary for your business, there are workarounds.