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Google Analytics 4 (GA4) is the latest analytics service from Google. GA4, an update on the previous Universal Analytics (UA), enables you to measure traffic and engagement across your websites and apps. Google has recently adjusted their GA4 platform to allow Shopify to integrate and provide Ecommerce events as it did in UA (previously you required Google Tag Manager).

When designing an eCommerce website, the footer is often an overlooked aspect. Despite its seemingly minor placement, the footer plays a crucial role in creating an impression and ultimately converting visitors into paying customers. It’s the yin to the header’s yang. After reviewing the footer designs and conversion tactics of 100+ top-performing Shopify stores, here are our key findings.

Shopify's theme store is an excellent resource for building an online store without having to go through the hassle of creating one from scratch. If you use a template from them though, you might catch this little tagline in your footer: "Powered by Shopify". It’s nothing egregious, but it doesn’t add much to your brand either. In this article, we'll show you how to remove the "Powered by Shopify" link from your Shopify store.

When you’re ready to sell products online, one of the first major decisions is picking the right marketplace to sell them on. Many small business owners find themselves wondering: Should I open my store on Shopify or Etsy? Which one is cheaper to start, which one is better longterm?

If you’re at a point in your business where you’re either considering switching eCommerce platforms or upgrading your existing Shopify plan to one that supports your growing store best - you’ve probably stumbled upon the grand mystery that is Shopify Plus. Who needs it, when do I need it, and most importantly, what is it going to cost? Read on for an introduction to Shopify Plus, an in-depth look at the differences between Shopify and Shopify Plus pricing, whether the upgrade may be worth it for your store, and other pricing factors to consider when you move. Let’s get into it.

Shopify and Etsy are probably the two biggest names you’ve heard of (after Amazon) when you are willing to sell your products online. Both have their own unique features and advantages, making it difficult for entrepreneurs and business owners like you to decide which one is best suited for their business. If you are a business owner looking for the right e-commerce platform, this is a post you won’t want to miss out on.

What comes to mind when you think of SEO? For most it’s probably technical issues, keywords, or content. Yet, I’d argue one of the most important stages in our work is heavily connected to design. Especially within e-commerce. Let me explain why.

If you have just started your Shopify store, the time might have come to transfer your domain from your registrar or your previous store. With different registrars and hosts having different rules and requirements, the domain transfer process can get a bit confusing. Before we start going through the process of transferring from a third-party domain provider, it's also possible to point your domain to Shopify without having to change hosts. This can be done using Shopify's easy domain transfer tool.

Out of the box, Shopify product information features are pretty bare-bones. Let’s go over what metafields are and how you can leverage them for user and SEO benefits.

So you’re looking to invest in Shopify SEO for your business, but naturally you want to know: What’s the ROI potential? Most SEO agencies dodge this question faster than a coughing person in 2020. But in this guide, I’ll show you how to figure it out.

We all know Shopify SEO is an “investment”... yada… yada… But how much does it actually cost? How much do you need to invest? In this guide, you’ll learn about the different parts of Shopify SEO, and how much to expect to pay for each of these.

You’ve written some amazing blog posts, opened the floodgates to organic traffic, but nobody is buying. That’s probably because there’s no visible mention of products on your blog posts.So how do you add that? Let’s dive in…

I’ve got good news and bad news for you: Technically you can’t create sub-collections in Shopify. By that I mean, the URL is never going to be /sofas/leather. Not happening, unless you do a whole bunch of wizardry, custom development, and complication likely not worth it. BUT - you can create them from a navigational perspective.

You’ve spent probably thousands of dollars on content and some wise guys came in and told you: "It all sucks, delete it all!" Is he right? Or is it a load of nonsense? Let me show you how to figure it out.

You’ve moved from WordPress or some other platform and just realised you don’t know: “How the heck do I create redirects in Shopify?” Fear not Shopify-er, let me show you.

You’ve invested hundreds of hours into content for your Shopify store, only to realise half the content is nearly identical. Keyword cannibalisation, it’s called in SEO. They’re unique pieces of content, but targeting the same topic and keywords, you’ve probably been told. But is it really a problem? And what do you do about this? Let me explain…

Mobile device traffic for most Shopify stores is upwards of 50% of customers.‍ And there’s no better way to destroy mobile device sales than putting a gigantic block of text above your product grid. So how do you add content for SEO without damaging conversions?

Breadcrumbs are a key part of technical SEO performance. But on Shopify, out of the box they’re practically useless. In this short guide, I’ll show you why Shopify’s default breadcrumbs functionality sucks, how it should work, and how to customise your store to work this way.

Internal links are a huge part of Shopify SEO, but manually adding links across thousands of SKUs to your collections could take months. Is there an automated way to link from products to collections they’re part of? Turns out, there is.

So you've got a Shopify store up and running, but now you want another. Maybe it's a wholesale channel or expanding into another country, can it be done under a single domain? Yes, but…The options are fairly limited. Let me explain.

Using a mixture of manual research and a simple custom-built scraper, I've spent the last month auditing 1,200 sites to give you a data-backed analysis of the biggest SEO mistakes.