Strategies, playbooks and tactics for growing your Shopify store on Google and in AI search.
So you’re looking to invest in Shopify SEO for your business, but naturally you want to know: What’s the ROI potential? Most SEO agencies dodge this question faster than a coughing person in 2020. But in this guide, I’ll show you how to figure it out.
Internal links are a huge part of Shopify SEO, but manually adding links across thousands of SKUs to your collections could take months. Is there an automated way to link from products to collections they’re part of? Turns out, there is.
You’ve written some amazing blog posts, opened the floodgates to organic traffic, but nobody is buying. That’s probably because there’s no visible mention of products on your blog posts.So how do you add that? Let’s dive in…
Breadcrumbs are a key part of technical SEO performance. But on Shopify, out of the box they’re practically useless. In this short guide, I’ll show you why Shopify’s default breadcrumbs functionality sucks, how it should work, and how to customise your store to work this way.
Mobile device traffic for most Shopify stores is upwards of 50% of customers. And there’s no better way to destroy mobile device sales than putting a gigantic block of text above your product grid. So how do you add content for SEO without damaging conversions?
Shopify SEO is a free 288-page eBook breaking down our entire Shopify SEO strategy. It's been read over 12,944 times by brands like Land of Rugs, Harmony CBD, Lanchester Wines, and more.
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You’ve spent probably thousands of dollars on content and some wise guys came in and told you: "It all sucks, delete it all!" Is he right? Or is it a load of nonsense? Let me show you how to figure it out.
You’ve invested hundreds of hours into content for your Shopify store, only to realise half the content is nearly identical. Keyword cannibalisation, it’s called in SEO. They’re unique pieces of content, but targeting the same topic and keywords, you’ve probably been told. But is it really a problem? And what do you do about this? Let me explain…
You’ve moved from WordPress or some other platform and just realised you don’t know: “How the heck do I create redirects in Shopify?” Fear not Shopify-er, let me show you.
I've got good news and bad news for you: Technically you can't create sub-collections in Shopify. By that I mean, the URL is never going to be /sofas/leather. Not happening, unless you do a whole bunch of wizardry, custom development, and complication likely not worth it. BUT - you can create them from a navigational perspective.
If you've looked into digital marketing today, you've probably seen two conflicting ideas: 1. Every business should have a blog, and 2. Nobody reads blogs anymore. The truth is, they're both kinda right. Blogging as a community engagement tool has mostly been reduced to social media instead. But as a business growth tool? It's huge. Let me explain why and how you can capitalise on this.
Did you know that images can directly affect the traffic and conversions of your website? Images are usually the biggest factor towards page speed, which can influence both traffic and conversions if it's slow. Beyond that, there's image search, which is another potentially big traffic source for your business. In this guide, we'll cover how to optimise your images for Shopify to maximise page speed, conversions, and search traffic.
Selling internationally on Shopify used to be a headache. These days Shopify Markets handles most of it, including the SEO. Here's when Markets is enough, when you need separate stores, and how to get the SEO right either way.
Keyword research is the process of identifying search terms people use to find products, services, or content similar to your website. For example, if you sell protein powder, you can presume people search for protein powder. But how many? And are they looking to buy it or for information? And is this better than other potential keywords such as whey protein powder, best protein powder, protein supplements, etc.?
Once your on site factors are sorted, you've got to start looking at off page signals like backlinks. This is no different for Shopify than any other type of website. But the strategy is a little different for eCommerce, let's break down how I recommend doing this.
Once you've researched what keywords to target for each page, it's time to optimise these pages for your chosen keywords. For the most part, Shopify makes this very simple.
Whether you're upgrading from a standard Shopify plan or moving from another platform, you're probably considering whether or not Shopify Plus is good for SEO. I've written about Shopify SEO extensively on this blog, so in this guide we'll focus exclusively on SEO issues that apply to Shopify Plus stores.
Products Tags are a fantastic feature of Shopify that allow your visitors to narrow down product selection on collections. But from an SEO perspective, they're a duplicate / thin content nightmare. In this short guide, I'll explain what are product tags in Shopify, why they're bad for SEO, and the many options to resolve this.
Did you know there's searches every month for "shopify seo sucks"? And many people searching for variations of "is shopify bad for SEO". Worse still, is half the results that actually agree with this statement. Look, Shopify is a great platform for SEO. Anyone saying otherwise has spent little time on Shopify recently. That's not to say there's no downsides or limitations, but they're all manageable with a little understanding of the platform. So let me explain why I love Shopify SEO, the features, the limitations, and how to overcome them.
If you want to increase your organic search traffic without increasing your rankings, one easy strategy is to use rich snippets to stand out in the SERPs. The good news is: You're probably already using them, most themes have them built in. Though, there are usually a few things missing or conflict issues caused by apps, so in this guide we'll cover how to ensure your store is fully capitalising on this.
After years of waiting, we're finally able to edit the Robots.txt file on our Shopify stores (both standard and Shopify Plus). Here's how to edit it, when you should customise it, and how this is useful for SEO.
