Get the latest strategies, playbooks, and tactics for growing your Shopify store
If you want to increase your organic search traffic without increasing your rankings, one easy strategy is to use rich snippets to stand out in the SERPs. The good news is: You're probably already using them, most themes have them built in. Though, there are usually a few things missing or conflict issues caused by apps, so in this guide we'll cover how to ensure your store is fully capitalising on this.
If you've read much on SEO from the past couple years, you've probably heard about the growing importance of Technical SEO. And while Shopify may handle many technical SEO issues for you, there's still plenty you should do. After manually reviewing hundreds Shopify stores, here's some things I've learned.
One major limitation stores run into when setting up their store or moving to Shopify is the limit to 100 variants (and 3 options) on a single product. Shopify have said themselves that "the variant limit of 100 variants per product cannot be raised for any account or plan". But thankfully, if this is necessary for your business, there are workarounds.
Your sitemap is an essential, but fairly easy part of SEO for your Shopify website. Thankfully, it's built into Shopify and there's almost nothing to do. The keyword being "almost". If you do absolutely nothing, you may run into problems. In this guide, we'll cover all the fundamentals of sitemaps on Shopify and how to optimise it for SEO.
Is changing Shopify's URL structure possible? Not really. But let me explain why, the best workaround, and your options if you're very determined.
Using a mixture of manual research and a simple custom-built scraper, I've spent the last month auditing 1,200 sites to give you a data-backed analysis of the biggest SEO mistakes.
So you've got a Shopify store up and running, but now you want another. Maybe it's a wholesale channel or expanding into another country, can it be done under a single domain? Yes, but…The options are fairly limited. Let me explain.
