Strategies, playbooks and tactics for growing your Shopify store on Google and in AI search.
One of the most common problems our Shopify clients run into is slow loading pages. But is Shopify actually slow? Not at all. In fact, even out of the box Shopify can be pretty quick. But when cleaned up with a few core concepts like image optimization, lazy loading, and app analysis and optimization; you can make any store lightning fast. Here's how to do that...
If you've read much on SEO from the past couple years, you've probably heard about the growing importance of Technical SEO. And while Shopify may handle many technical SEO issues for you, there's still plenty you should do. After manually reviewing hundreds Shopify stores, here's some things I've learned.
Is changing Shopify's URL structure possible? Not really. But let me explain why, the best workaround, and your options if you're very determined.
Shopify used to cap products at 100 variants. Since October 2025 it's 2,048, but you're still stuck with 3 options. Here's what that means for your store, and when you still need a workaround.
Your sitemap is an essential, but fairly easy part of SEO for your Shopify website. Thankfully, it's built into Shopify and there's almost nothing to do. The keyword being "almost". If you do absolutely nothing, you may run into problems. In this guide, we'll cover all the fundamentals of sitemaps on Shopify and how to optimise it for SEO.
Using a mixture of manual research and a simple custom-built scraper, I've spent the last month auditing 1,200 sites to give you a data-backed analysis of the biggest SEO mistakes.
So you've got a Shopify store up and running, but now you want another. Maybe it's a wholesale channel or expanding into another country, can it be done under a single domain? Yes, but…The options are fairly limited. Let me explain.
