5 Best Shopify Page Builder Apps for Your Store (2024)

Vera Adams
min read

You’re ready to launch your e-commerce store. But how do you build a compelling landing page? What’s the best app to ensure your storefront is converting?

Dive into our complete guide to the best Shopify page builder apps in the business.

Let’s go.


What is Shopify Builder?

Shopify Builder is the e-commerce platform’s built-in website-building service. It lets businesses create an attractive, customized storefront with minimal hassle.

However, that doesn’t mean it can’t be improved upon. The best Shopify page builder apps are geared to give users greater customization options with less effort.

Does Shopify Have a Drag-and-Drop Page Builder?

Yes! The drag-and-drop builder is actually very easy to work with. You won’t need to know any programming languages, either. It’s a great tool for first-timers.

Why Do You Need Shopify Page Builder?

It’s the simplest, most effective way to build a good-looking Shopify storefront. Unless you’re an experienced web designer, you’d be a fool not to use it.

The best news? You can make your life even easier. Now introducing: the best Shopify Page Builder apps.

Best Shopify Page Builders for Your Store


The Landing Page Builder from Tapita is easily the best Shopify page builder available on the web today. Its collection of pre-made templates for home, landing, blog, and collection pages is simply unmatched by any competitor.

Users can choose from a wide variety of styles and create their ideal Shopify pages without taking a single coding class.

Tapita's product automatically converts your pages from desktop to mobile layouts, so you don't have to do everything twice. Plus, it incorporates AI and SEO features, filling in meta descriptions automatically with no human assistance.

The machine translation tool makes it easy to optimize your page for international audiences. Plus, if you are a savvy coder, it supports HTML, CSS, and Javascript for further customization.

Plans are available in five tiers, from free to “Enterprise,” with varying price points allowing access to different features.


The second best Shopify page builder available for eCommerce retailers would have to be the EComposer Landing Page Builder, especially when it comes to integration with the platform. This product is 100% compatible with Shopify's existing themes as well as its useful apps like Omnisend, Yotpo, and Judge.me, so you know the finished product will be seamless.

EComposer's drag-and-drop feature allows users to build their page by adding in pre-designed elements wherever they'd like, allowing for full customization with no coding knowledge required. If you do get stuck, the support team is available at all hours of the day to help you out of a jam.

Users can build all kinds of pages, from landing to collection to FAQ. Plus, their built-in extensions like "Frequently Bought Together" and "Cross-Selling Products" can really take your Shopify page to the next level.

EComposer's page builder is available at four different tier levels, from free to premium.


The GemPages Powerful Page Builder is a great option for the technologically challenged. Praised for its user-friendly interface, GemPages allows users to choose from a plethora of pre-made elements and templates to build their perfect Shopify page.

Not only does this product integrate with a wide range of useful third-party apps, but it's also SEO optimized, which will help your Shopify pages rank higher on search engine results pages.

Users can access a limited selection of features for free or pay for the "Enterprise" level membership for the full package.


The Automizely Page Builder will do wonders for your store's Shopify page at a fraction of the cost of its competitors. This product has benefitted from the knowledge of the seasoned UX/UI experts who designed all of its templates and features.

Users can build all kinds of pages with a wide range of customization options. Automizely also offers built-in analytics tools, making it easy to track metrics and measure your page's success.

While Automizely does offer free access to limited features, its top-tier subscription package is significantly more affordable than other page builders, making it an attractive option.


Finally, the Landing Page Builder from PageFly is perfect for small business owners with limited knowledge of coding and website creation. Like its competitors, it offers a diverse selection of ready-made elements to populate all page types.

One unique benefit is the "Product/Collection Assignments" features, which allow you to build your collections pages quickly and easily without selecting each element individually.

While the free tier is quite limited, users can derive the full benefits of the program by paying for the "Enterprise" level subscription.

Difference Between a Shopify Theme and a Shopify Page Builder

The Page Builder is the service – it’s what lets you customize your storefront.

By contrast, a theme is a readymade design that you can apply to your storefront if you think it’s suitable. You can use a Shopify theme detector to discover the best themes for your e-commerce website!

How Much Does Shopify Store Page Builder Cost?

This depends heavily on which services you choose. A basic storefront may only cost a couple hundred dollars, but more advanced designs scale upward.

You’ll need to factor your Shopify SEO cost into choosing a page builder – does it have good search optimization features? How will it help with discovery? These are important questions to ask when choosing how much to spend.

How Do I Make My Shopify Landing Pages Look Better?

A good start is to get rid of the token “Powered by Spotify” text. All branding on your pages should be your own.

Working on your Shopify footers is also super-important to make your page look professional. They’re the last things your customers will see as they scroll down – they’re either a sales opportunity or a waste of space. It’s your choice!

Is There Any Alternative to Landing Page Builder on Shopify?

Numerous apps offer greater customization options than Shopify’s basic offering. You can find the best of these in our guide (scroll up!)

Do Page Builder for Shopify Hurt Optimization?

If you have so many apps and plugins that your website is slowing down significantly, then sure – that could hurt your rankings. eCommerce design is a delicate balance, and it’s worth seeking expert advice to ensure your website is ranking and converting.

However, the best page builder tools barely impact your loading times and vastly improve your on-page Shopify SEO performance. It’s a worthy trade-off.

Concerned? Questions? No worries. We’re the Shopify SEO agency you need to drive your performance forward.

Get in touch now!


Frequently Asked Questions

What is the best Shopify page builder?

Tapita's app is definitely the best Shopify page builder when it comes to features. Its library of ready-made templates and SEO functionalities simply cannot be outdone.

What is the best free page builder for Shopify?

Depending on your priorities, either Tapita or PageFly is the best Shopify page builder for free access.

Tapita allows users to publish five pages for free, which is more than any of their competitors, but it limits access to certain features.

PageFly allows free users to access all available features, but they can only publish one page.

Which is easier, Shopify or Wix?

Shopify is generally considered to be more user-friendly than Wix, as well as more optimized for businesses with large inventories. For eCommerce retailers, Shopify is definitely superior.

Which is easier, Shopify or Etsy?

Shopify certainly outranks Etsy in terms of useful features. Shopify is highly customizable and provides better options for shipping, inventory management, and analytics.

Additionally, it’s more optimized for small businesses, while Etsy is predominantly focused on secondhand resale.

Does PageFly slow down Shopify?

This should not be a problem, as PageFly is designed for fast loading and has several built-in defenses to protect against slow loading times.

What is the biggest problem with Shopify?

The biggest complaint users have is about its transaction fees, which are higher than most of its competitors.