What Is Shopify Plus?

Vera Adams
min read

What Is Shopify Plus?

If your business is reaching higher volumes of traffic than your current eCommerce platform can handle, or if you're ready to upgrade from your standard plan, Shopify Plus may be the platform for you.

Your eCommerce platform is integral to your brand's success. So you want to use one that offers the best features for the best deal without compromising customer experience. But before you switch, you need an answer to the question, "What is Shopify Plus?"

Keep reading below to learn more about Shopify Plus and if it's the right platform for your business.  


What Is Shopify Plus?

So, what is Shopify Plus? Simply, it's a popular eCommerce platform designed by Shopify. The platform specializes in helping brands reach more people online and convert them into customers.

It gives you access to automation features like Shopify Flow, plus numerous other improvements for your Shopify store. From customizing a checkout page with bespoke Shopify scripts to letting store owners integrate custom apps and analytic features, it’s a significant step up from the platform’s basic offering.

But what separates it from other eCommerce platforms are guaranteed fast checkout times and access to essential integration tools created exclusively for its users. All transactions are streamlined to create the best experience for customers and merchants.

When it comes to Shopify Plus pricing, the lowest plan starts at $2,000/month for all stores. It's important to note that most businesses will fall into this pricing tier. Therefore, you don't need to panic when you look at the higher-level tiers.

However, stores with more revenue should upgrade to meet high-volume traffic. It’s important to note that businesses that make over $800,000 pay a revenue-based payment that is equal to 0.25% of their monthly revenue, no matter how much it is. The company is transparent about pricing, so all the information is available according to merchant needs.

Shopify Plus Features

It's important to know the platform's features before your eCommerce store makes the switch. Shopify Plus empowers brands that bring in at least $1 million annually to run a cost-effective business with optimal customer service.

But what's in it for the businesses? These are the features members get with their plan:

  • Global reach
  • B2B marketing
  • Low transactional fees
  • Unlimited staff accounts
  • High-speed volume performance
  • Omnichannel capabilities
  • Customizable storefront
  • AR, 3D, and video
  • Promotions and marketing with Launchpad
  • Custom Automation

On the other hand, the Shopify Plus SEO features could be better. However, modifying your SEO strategy to coincide with the other features can help overcome these challenges.

Shopify Plus Benefits

If you are an Enterprise brand or business looking to improve your eCommerce experience, the platform comes with benefits that can revolutionize every aspect of running your online store. If you want complete control of eCommerce and marketing, these are the benefits you're looking for:

  • Cost reductions
  • Wholesale channel
  • Customizable checkout
  • Expansion stores
  • Free-to-use enterprise apps
  • Unlimited staff accounts
  • High API rate
  • Exclusive account manager
  • Merchant success program
  • Unified dashboard for all stores
  • Scale flash sales and product launches

What Does Shopify Plus Offer?

The platform offers lower merchant costs and fees, customizable storefront features, unified accounts and dashboards for all stores on the platform, enterprise apps to improve functionality and customer experience, and high API rates for high-earning brands.


What is the difference between Shopify and Shopify Plus?

Shopify is an eCommerce platform allowing business owners to start, grow, and manage online businesses. They host the location for the online storefront for three different price tiers.

On the other hand, Shopify Plus is best suited for enterprise businesses. The platform is specifically designed for high-growth merchants with high annual revenue levels.

What is the benefit of Shopify Plus?

The most significant benefit is the specialized built-in software that allows enterprise-level brands and businesses to serve high-level revenue streams. The platform also offers low credit card processing rates, which helps businesses save money with each transaction.

Overall, the platform aims to help merchants improve sales with tools for a user-friendly interface and customer satisfaction.

Is Shopify Plus really worth it?

With the question "What is Shopify Plus?" answered, it's time to know if switching to the platform is worth it.

Shopify Plus is the ideal eCommerce platform for enterprise-level brands and businesses that want complete control of operations with help from a host. It's recommended that your store generates at least $1 million in sales before considering the platform.

However, you can upgrade beforehand. The features on the platform provide members with tailored options to meet every merchant's business needs to help grow their sales.



It can be overwhelming figuring out which eCommerce platform to use once your brand reaches new milestones. But as you learned in this article, Shopify Plus is the top-performing Enterprise eCommerce platform on the market.

With features including process automation, customization, wholesale channels, exclusive enterprise apps, and more, your brand will only continue to grow.

If you're looking to switch, our Shopify SEO Agency is your #1 choice to help you determine if this platform is the right fit for your business.