Step one
Every campaign starts with figuring out what's going wrong, what's going right, and what the opportunities are.
No tools or automation, we look at your site and your competitors, clicking through links, opening pages, checking the rankings, etc.
Data is useless without understanding your business and opportunities, often times, our best ideas come from this simple check.
The outcome is a list of issues/opportunities such as optimising the breadcrumbs, fixing heading issues, expanding certain categories, etc.
Want a taster? Book a paid 20 minute video audit, you'll learn more in 20 minutes than most agencies will explain in 20 hours.
Your website has a treasure trove of SEO data hiding in Google Search Console, Google Analytics, your sitemap, and then third party tools like Ahrefs, SEMRush, and Screaming Frog.
When this is combined and analysed manually on a page-by-page basis, you're able to understand the traffic/revenue, traffic source, opportunities, issues, and growth steps for every single page.
This is then clustered and prioritised as action items to implement.
The outcome is a list of pages to work on with specific actions ranging from fixing canonical tags, no indexing pages, adding content, tweaking title tags, and more.
Now we know what to do with the existing pages, it's time to look at what's missing.
Is there additional product categories or filters that can be created based on your existing products? This instantly expands keyword and traffic potential, which is a sure-fire way to grow revenue.
Or do we need more blog content for establishing topical coverage and/or driving traffic?
We determine this by conducting a content gap analysis and manual keyword research, the goal is to determine which content opportunities you're missing based on competitors and what customers are searching for. The outcome is a list of content ideas with keywords, title tag, and meta description.
Are your backlinks downgrading the quality of your website? Or do you simply not have enough?
We'll analyse your current backlink profile, then conduct a link gap analysis for your main keywords to see how many links you'll actually need, and how those links should be optimised.
The outcome is a full link building plan of what links you need for your main keywords, how relevant those links should be, which pages they should point to, etc.
Step Two
Based on the DTS audit, we'll have a list of pages to work on, list of content to create, and plan for building backlinks. Depending on the amount of work, we'll turn that into a 4, 8, or 12 month growth plan.
Here's how it may look for two common types of eCommerce stores:
You likely have thousands of products and hundreds of product categories to work on.
These pages often convert 2-3x more sales than blog content as it's literally people searching to buy your products. We call this bottom of funnel, it's priority one.
We'll rank these pages based on opportunity, then make manual SEO recommendations for each individual page looking at factors such as:
Beyond shopping pages, there's soon to be shopping queries.
Like "best espresso machine", "[product] reviews", or "[product] vs [product]". These indicate someone is researching to likely make a purchase.
Or even something like "valentines gift ideas", if you're a store selling flowers and gifts.
As a retailer, you have the benefit of selling all of these products. So create content around them, then feature and link back to your products to sell them. It's often a huge traffic opportunity.
We help with this by turning our original content ideas into detailed content briefs that will rank well, including:
You can then hand this over to your writers and get amazing ready-to-rank content to start driving traffic.
The final stage of content is top of funnel, which is also important for topical coverage.
The goal is to drive traffic and position your website as a content authority.
Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:
Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:
By covering these topics with content, we're both driving additional relevant traffic to the website, as well as establishing the site as an authority on this topic by our coverage and depth.
Based on your DTS audit, you may need more backlinks to rank for certain keywords.
Using our strategy plan of which pages to point links to, how many links to build, what anchor text to use, etc. We'll do the outreach and find link opportunities for you.
This involves:
If you only have a handful of products, it's virtually impossible to rank a category page featuring your 3 products against a retailer with 300.
But you do have one option, landing pages.
Let's say you sell a trimmer, you may well want to rank for searches of "trimmer", but how can we angle this same product for multiple keywords and audiences?
You create a landing page for:
Now this single product has 7 landing pages with different keywords to target, allowing you to significantly increase the traffic potential.
We'll help you with this by doing the keyword research, planning out what landing pages to create and creating a plan for how to optimise these.
Beyond shopping pages, there's soon to be shopping queries.
Like "best espresso machine", "[product] reviews", or "[product] vs [product]". These indicate someone is researching to likely make a purchase.
Or even something like "valentines gift ideas", if you're a store selling flowers and gifts.
As a DTC brand, you'll need to be fair when it comes to competitor product reviews. But for things like "valentines gift ideas", it's as simple as recommending and linking to your products.
We help with this by turning our original content ideas into detailed content briefs that will rank well, including:
You can then hand this over to your writers and get amazing ready-to-rank content to start driving traffic.
The final stage of content is top of funnel, which is also important for topical coverage.
The goal is to drive traffic and position your website as a content authority.
Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:
Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:
By covering these topics with content, we're both driving additional relevant traffic to the website, as well as establishing the site as an authority on this topic by our coverage and depth.
Based on your DTS audit, you may need more backlinks to rank for certain keywords.
Using our strategy plan of which pages to point links to, how many links to build, what anchor text to use, etc. We'll do the outreach and find link opportunities for you.
This involves:
Step Three
Then we simply repeat this process based on the original plan:
More content ideas that haven't been created yet? Order them when you're ready.
More shopping pages that weren't optimised yet? Or created later? Order our optimisation service when you're ready.
Need more backlinks? Submit an order.
We'll make recommendations, but it's entirely your choice. No retainers, contracts, or paying us while you wait for rankings.
Customise your plan and pay only for what you need, no retainers or expensive contracts.
Initial Audit
In-depth analysis of your website and implementation plan to improve traffic
Page-Level Audit
Shopify SEO checklist
Broken backlinks
CRO audit/recommendations
Template change recommendations for SEO
Research competitors manually to find bottom of funnel page ideas
$4,500+
Based on site size
Need help implementing this?
Monthly Plan
Transparent, effective optimisation without expensive contracts
Done-With-You SEO
SEO has the highest buying intent, it's the longest term, and it's the lowest cost.
With paid ads like Google Ads, you're paying on average $2.69 for every click, $10 or more in competitive niches. These costs only increase and forever eat into your margins. And if you ever decide to turn them off, your traffic is gone.
These clients pay us a fraction of their traffic value, and when our projects delivered, they continue generating this traffic. If they were paying for ads, they would be spending 5-20 times more every single month.
We specialise in eCommerce and we get amazing results doing just that. Our projects are simple, fluff-free and paid only for what you need, no expensive contracts and retainers. And our communication style is transparent, we'll keep you in the loop, explain what we're doing, and why we did it.
If you need fast traffic and an instant ROI, don't hire an SEO agency. While long term SEO tends to be less expensive and result in more traffic, it's important to note that it is long term.If you're looking to increase your profitability by reducing ad spend, and/or have the budget to massively grow your traffic long term, SEO is perfect for you.
It's $4500 for the initial audit and strategy plan, then $2500/month for done-with-you or $4500+/month for done-for-you. The difference is the latter includes content writing, graphics design, landing page design/creation, backlinks, etc.
It's impossible to say with SEO, but most of our clients see results from the first 4 months. This depends on how quickly we're able to publish content and build backlinks, the starting traffic levels, the starting site quality, etc.
The good news is we're results oriented, more results means better case studies and more clients/revenue for us, so we won't work with you unless we're confident in delivering.
