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From $1M to $10M: The Overlooked Opportunity Of Organic Search

LOGEIX has created over $10,200,000 in annual revenue for our e-commerce clients. Here's the biggest revelation.

Brands we've worked with

Ads work. Really well. They scale fast, they can be activated instantly. And if ROAS and regulations are suitable, they're a one-way path to millions.

Combining that with retention channels, like SMS and email marketing, works even better. Adding CRO, performs better again.

But there's one overlooked channel:

SEO. The undisputed heavyweight champion of profitability.

  • It's not for startups, it does take time to establish.
  • It's not guaranteed, it requires deep domain expertise.
  • It can't be scaled overnight, it needs time to compound.

But:

  • When your ROAS are dropping, it's still going.
  • When your ads are down, it's still going.
  • When your agency is napping, it's still going.

Not at 3x ROAS. Not 4x, 5x.

Bumbles & Boo saw a 22× ROAS. Magnus Home Products 18×.

And your involvement? Minimal.

No creatives. No UGC actors. No pointless meetings.

We handle design changes, development, technical SEO, strategy, the whole works. All we need is approval.

SEO works. Your last agency didn't.

But we've tried SEO before, I hear you say.

Most of our clients had too. Unsuccessfully.

The problem is most agencies approach this fundamentally flawed. It's not about stuffy blog content, raw traffic, or chasing perfect audit scores.

It's about maximum profitable growth.

Driving traffic to the highest converting, highest AOV, highest LTV, and simplest opportunity pages.

When you make this shift, it becomes slap-in-the-face obvious:

The only thing that matters is collections, product pages, and your homepage. Bottom of the funnel.

That's all we do at LOGEIX. No blog content, no pointless audit fixes, no meaningless reports. We simply get more traffic to your best products and collections.

Step One

NavArch: A Shopify SEO Strategy Engineered for Maximum Profitability

We'll audit multiple data sources to create a detailed SEO strategy to dramatically grow your e-commerce revenue. Then we'll implement everything incl. design, development, and technical SEO - all done in-house.

1. Optimise your navigation to drive traffic & sales 🔗

SEO, conversion, and user experience (UX) are not separate, they're highly interconnected and should be treated as such.

How many clicks does it take from the homepage to get into a product page?

Other than existing collections, how do your customers navigate and search for products? By Size? Colour? Type? Material?

This changes your entire shopping flow, making it easier for your customers to find, filter, and buy products. That means more sales and revenue.

Take "floor tiles", as an example, in the UK it has a traffic value of $288,000/yr for the top ranking site. But add up the top 30 keywords in this category like "kitchen floor tiles", "bathroom floor tiles", "vinyl floor tiles", etc. Now the total traffic value is $5,738,940/yr.

That's a 20x bigger total addressable market (TAM) by improving your site structure and navigation.

Example of improved site navigation for an online blinds store

2. Restructure your pages for UX 🔗

How can you add content to your collections or products without negatively impacting conversions?

How do you navigate to subcategories without clogging up your main menu with endless links?

How does your collections showcase your products compared to competitors? Is there additional info to display? More products pre-pagination?

These are all questions that impact both the user shopping experience, but also your search traffic.

We'll plan all this out based on your specific site and audience, then we'll add it to your store or design Figma mockups to show our ideas ready for your developer.

Before and after comparison of a product page layout, showing improved UX

3. Conduct a deep-dive audit to identify revenue opportunities with existing pages 🔗

Your website has a treasure trove of SEO data hiding in Google Search Console, Google Analytics, your sitemap, and third party tools like Ahrefs, SEMRush, and Screaming Frog.

When this is combined and analysed on a page-by-page basis, you're able to understand the traffic/revenue, opportunities, value gaps, and growth steps for every single page.

This is then clustered and ordered into a list of your biggest opportunities.

You'll know exactly which pages to work on, what to do for each page, and the traffic value potential for each of them.

Spreadsheet showing a deep-dive SEO audit with revenue opportunities

4. Create a prioritised list of new collections to create 🔗

During our auditing, site restructuring, and research we're likely to identify new collection opportunities.

These are new collections we can create to better filter and navigate through existing products e.g. sell "protein powders", add a "chocolate protein powders" collection.

From this list, we'll deep-dive into each page idea to compile the traffic value, competition levels, and overall opportunity to prioritise creation of these collections.

At this stage, you'll probably find out you're missing out on hundreds of thousands of dollars a year (if not millions) in traffic potential.

Spreadsheet showing content gap analysis for new collection opportunities

Step Two

Shopping Page Improvements & Promotion

Based on the Store Strategy & setup, you'll have a high converting site primed for great SEO performance.

This initial strategy alone is likely to both increase traffic and revenue, next it's time to take this list of new & existing pages prioritised by traffic value, then capture that value.

Here's how it may look for two common types of stores:

1. Improve your shopping pages 🔗

You likely have hundreds of product and collection pages to work on.

These pages often convert 2-3x more sales than blog content as it's literally people searching to buy your products. We call this bottom of funnel, it's priority one.

We'll rank these pages based on opportunity, then make SEO recommendations for each individual page looking at factors such as:

  • Title tag / Meta changes
  • Internal linking opportunities
  • Content expansion opportunities (on this page vs on site)
  • Missing subheadings, phrases, etc for keyword and topical relevance
  • Competitor comparison

Each of these changes will be based on the value of this page. One single product or collection, could drive upwards of $1,000,000+/yr in revenue if ranked well.


2. Create new collections to increase your TAM 🔗

A sofa (232k/mo UK searches) isn't simply a sofa. It's also a:

  • corner sofa (144k/mo)
  • corner sofa bed (48k/mo)
  • chesterfield sofa (37k/mo)
  • leather sofa (30k/mo)
  • grey corner sofa (20k/mo)
  • 3 seater sofa (19k/mo)
  • grey sofa (17k/mo)

Or put another way, there's 7.7m monthly searches containing the word sofa. That's 33x bigger than the single keyword.

But you can't rank for these pages unless you have a collection in place targeting them.

Our analysis often finds Shopify stores missing out on $100,000+/yr in traffic value by simply not creating enough collections.

So we'll analyse this and make all the recommendations for you on what collections to create, how to optimise them, what content to add, etc.

Example of various sofa collections based on keyword research

Step Three

Refine and Promote

Then we simply repeat this process based on the original plan:

Every month, we'll build more backlinks to improve the site authority and/or improve shopping pages where there's still uncaptured opportunity.

Run out of opportunities? We'll suggest pausing the campaign, SEO doesn't need to be run every month indefinitely.

Frequently Asked Questions

Find answers to common questions about our revenue-first Shopify SEO service.