From $1M to $10M: The Overlooked Opportunity Of Organic Search

To know for sure, we'd need to take a look, but here's our basic criteria:

1. You have a $1MM+/yr revenue business → SEO is slow, this ensures you have sufficient revenue to not be reliant on revenue growth yesterday
2. Demand driven → Customers seek out your products, they don't need to see it to know they want it
3. Not downtrending → We make exceptions, but if you've been hit by a Google penalty or currently experience a organic downtrend, it'll often 2-3x the time to results
4. $3M+ SEO TAM → There needs to be a sufficient total addressable market for us to grow you into

During our NavArch Audit & Roadmap, we'll research your competitors and potential keywords to understand your TAM (total addressable market).

We'll also analyse the gaps and pitfalls such as authority differences, brand factors, performance trends, etc.

Combined this gives us indicators of the potential and likelihood. While our roadmap will estimate the time to close or surpass these differences.

Without conducting 25-30 hours of research, all we can suggest is it depends on the potential and your website's response to changes. If you've been progressively growing organic traffic, our approach will likely work extremely well within 4-6 months. If your traffic has been downtrending for months, it'll likely take 10-12 months turn that around and show significant growth.

Our case studies show what it looks like when it works. And most importantly, we only work with brands we know we can deliver for.

A minimum of 3-4 months to start seeing results, in terms of traffic that should convert to sales.

Beyond that, it depends on your current positioning, competition, unrealised opportunities, and the almighty Google.

If you've been downtrending for months, it'll likely be 10-12 months until a solid level of growth is achieved. Most of our clients have started seeing decent results typically in 4-6 months. 6-8 months is not uncommon in more competitive niches without major issues pre-campaign.

Our pricing starts from $3,500 per month (USD).

Actual pricing depends on the scope of work, number of pages we'll be working on, number of backlinks needed to catch competitors, etc.

We realise this isn't within the budget for most brands, therefore we offer some productised services for smaller brands over at SKURank.com.

You can pause or cancel our service at any time with 30 days notice. Or any time within the first month, allowing you to trial our service and see your initial NavArch Audit & Roadmap.

We hate long contracts as much as everyone else, but this protects us from last minute cancellations when we've likely prepared work in advance, while also giving you maximum flexibility.

It is good enough to gain top rankings and grow your traffic considerably. And it definitely won't harm conversions (we directly measure this).

Usually it'll be in the form of FAQs like this, across 5-8 stages of prompting to maximise content quality.

But is it to your brand voice level? Probably not. If you have strict expectations, it probably won't be, nor will our writers. If that's you, we suggest using our content as it's intended (for SEO), then having your internal team reworking it later to fit your brand voice.

Yes. We're highly proficient with Shopify Liquid code, make all changes on a child theme for previewing, and mock up all design examples for prior approval.

Our service includes all forms of SEO (technical, onpage, links, etc), design (for SEO and CRO), development (for tech SEO and design implementation), and CRO split testing (for converting organic search traffic).

Our detailed process above explains it better, but here's a few key points:

1. Shopify specialists
2. Profit focused SEO. No pointless reports to look busy. No blog content designed to artificially inflate traffic. We grow revenue or we failed.
3. SEO and CRO combined to grow your organic traffic and convert into sales
4. Page design upgrades for improved conversion, UX, internal linking, etc. as part of our thesis that "better sites rank better"

Month 1 is usually dedicated to creating the NavArch Audit & Roadmap, we may get a head start on some work if budget allows and/or its urgent.

Month 2-4 is set in the roadmap. Usually implementing tech SEO fixes immediately, design changes progressively (possibly split-tested), backlinks each month, and progressively optimising pages prioritised by revenue potential.

At the end of month 4, we'll present a refreshed roadmap for the next quarter.

Your organic revenue will be higher. You'll likely see revenue growth attributed to other sources too, but thats tough to measure so we won't even try.

Prior to that, you'll start to see growth in impressions and keyword average positions, verifiable within Google Search Console. As clicks begin trending up, it should directly show more sales.

Do people know about your product (or product type) and search for it? Enough to drive a million dollars or more in annual revenue?

Are you already spending $10,000+ per month on search/shopping ads?

Are there similar sized competitors performing well in organic search?

If the answer to most of these is yes, then it's very likely. If you're still unsure, reach out and we'll research it for you. Or read our "Is Shopify SEO Right For You" blog post.

You'll have a dedicated account manager available to respond to emails and book calls with as often as needed. They'll be actively involved in your campaign and more than capable of supporting you.

On top of this, we typically send 2-4 update emails per month with various deliverables or reports pre-planned in your quarterly roadmaps.

Calls are optional. Typically more initially, then once monthly afterwards, unless less (or more) are requested.

Our developer, designer, technical SEO strategist, and SEO strategists are available as needed also. Got a pressing tech issue? Just email your account manager, they'll get it sorted.

As little or much (within reason) as you prefer.

We need your feedback on the initial NavArch Audit & Roadmap, along with the quarterly roadmap updates.

Besides that if we have explicit approval, we can manage everything. Usually design/dev we'll create a child theme to preview first. But most SEO work we can just commit first, unless requested otherwise.

We do not guarantee results. We do guarantee our roadmap deliverables and quality of work.

The short reason why is that SEO results can vary in timeframes and growth.

The longer reason is that there are many factors that influence results and level of results, many of which are out of our control, including but not limited to:

1. Google algorithm changes
2. Changes in search volumes, trends, interest, etc
3. Website changes not made by us
4. Stock related issues
5. Any factors that impact sales (e.g. pricing, product quality, brand) beyond our work
6. Decreasing ad spend and brand searches (or other factors that help build up SEO or mislead metrics e.g. lowering brand searches may cause "lower" organic traffic, but higher excluding brand searches)
7. Competitive markets (e.g. supplements) may take longer to see results
8. Previous low quality SEO work likely will delay results, especially if it resulted in traffic growth and subsequent losses
9. Timing factors (even if we were highly confident we could double traffic, it's extremely difficult to know exactly when it'll occur)
10. Budget constraints, approval delays, and other factors influencing how fast we can do the work

This doesn't mean we lack confidence. We're highly selective of which clients we take on, so we can avoid many of these issues. Our process is the result of years of testing and refinement. And we have a track record of extraordinary results.

If we're a fit, we are highly confident in our ability to get you results and we'll clearly communicate the potential and pitfalls towards achieving those.

We'll do what's fair and reasonable to help you as best possible because 1) It's the right thing to do, and 2) it's in our best interest to put you in a place where you're excited to recommend us to others.

This has happened a handful of times in the 5 years we've been operating.

Two of those were notably our fault by choosing to work with the wrong clients and not setting expectations appropriately. We've learned that lesson.

If you are in dire need of SEO to be a substantial revenue source within the next 12 months, this isn't for you. It should be profitable within that time, for sure, hopefully highly profitable. But if you're relying on it and have nothing else, please don't.

If you've had SEO success before and it dropped off a cliff or is actively dropping off month after month, we likely cant help, and if we can, it'll be 12+ months to stop the bleeding and get it growing again.

If you're a startup without significant investment, or growing business without an existing revenue source/channel already, this isn't for you (it'll take too long while burning a hole in your pocket each month).

If you don't plan to invest in SEO for at least 6 months, more likely a year (to compound enough returns it's worthwhile), then it's not for you.

Still here? Once we've filtered out the wrong fit, and presuming we've correctly managed expectations, then this is likely a timeframe problem.

Sometimes SEO doesnt work on the timeframe we expected. One notable client had zero growth 7 months in, 46% traffic growth in month 8, and over the proceeding few months had growth that added up to several times more traffic than they started with.

The solution in that case was patience and continuance, while we reviewed everything we could to see if there's anything we missed or could do (there wasn't).

That may not always be the case. Sometimes we need to rework our roadmap and take a different approach as Google isn't responding to our strategy for your specific site, even if the exact strategy had worked for other clients.

In extremely rare cases, multiple strategies have been exhausted and traffic still not growing, then time is likely the biggest factor. If there's nothing else we can do the best strategy is to pause SEO, monitor, and wait; which we'll recommend.

Either way, we'll do our utmost to ensure this situation never happens. And if it does, resolve it in the most fair and reasonable way depending on the situation.

We're a UK limited company with team members in multiple countries operating fully remote. Our clients are mostly in the US, with many also in the UK, AU, and CA.

Operating internationally allows us to hire the best people for the job, rather than being limited to our local area.