How we grow search traffic for Shopify stores up to 502.67%

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Step one

Diagnostic Audit

Every campaign starts with figuring out what's going wrong, what's going right, and what the opportunities are.

1. We manually take a look at your website

No tools or automation, we look at your site and your competitors, clicking through links, opening pages, checking the rankings, etc.

Data is useless without understanding your business and opportunities, often times, our best ideas come from this simple check.

The outcome is a list of issues/opportunities such as optimising the breadcrumbs, fixing heading issues, expanding certain categories, etc.

Want a taster? Book a paid 20 minute video audit, you'll learn more in 20 minutes than most agencies will explain in 20 hours.

2. We give recommendations through a deep-dive audit

Your website has a treasure trove of SEO data hiding in Google Search Console, Google Analytics, your sitemap, and then third party tools like Ahrefs, SEMRush, and Screaming Frog.

When this is combined and analysed manually on a page-by-page basis, you're able to understand the traffic/revenue, traffic source, opportunities, issues, and growth steps for every single page.

This is then clustered and prioritised as action items to implement.

The outcome is a list of pages to work on with specific actions ranging from fixing canonical tags, no indexing pages, adding content, tweaking title tags, and more.

3. We identify your content gaps

Now we know what to do with the existing pages, it's time to look at what's missing.

Is there additional product categories or filters that can be created based on your existing products? This instantly expands keyword and traffic potential, which is a sure-fire way to grow revenue.

Or do we need more blog content for establishing topical coverage and/or driving traffic?

We determine this by conducting a content gap analysis and manual keyword research, the goal is to determine which content opportunities you're missing based on competitors and what customers are searching for. The outcome is a list of content ideas with keywords, title tag, and meta description.

4. We analyse your backlink profile

Are your backlinks downgrading the quality of your website? Or do you simply not have enough?

We'll analyse your current backlink profile, then conduct a link gap analysis for your main keywords to see how many links you'll actually need, and how those links should be optimised.

The outcome is a full link building plan of what links you need for your main keywords, how relevant those links should be, which pages they should point to, etc.

Sound like a fit?
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Step Two

Create a 4-12 month growth plan

Based on the DTS audit, we'll have a list of pages to work on, list of content to create, and plan for building backlinks. Depending on the amount of work, we'll turn that into a 4, 8, or 12 month growth plan.

Here's how it may look for two common types of eCommerce stores:

Retailer
Direct-to-consumer

1. Optimise your shopping pages

You likely have thousands of products and hundreds of product categories to work on.

These pages often convert 2-3x more sales than blog content as it's literally people searching to buy your products. We call this bottom of funnel, it's priority one.

We'll rank these pages based on opportunity, then make manual SEO recommendations for each individual page looking at factors such as:

  • Title tag / Meta changes
  • Internal linking opportunities
  • Content expansion opportunities (on this page vs on site)
  • Missing subheadings, phrases, etc for keyword and topical relevance
  • Competitor comparison

2. Create more middle of funnel content

Beyond shopping pages, there's soon to be shopping queries.

Like "best espresso machine", "[product] reviews", or "[product] vs [product]". These indicate someone is researching to likely make a purchase.

Or even something like "valentines gift ideas", if you're a store selling flowers and gifts.

As a retailer, you have the benefit of selling all of these products. So create content around them, then feature and link back to your products to sell them. It's often a huge traffic opportunity.

We help with this by turning our original content ideas into detailed content briefs that will rank well, including:

  • Post title / H1
  • Recommended internal links
  • Subheading structure for keyword relevance
  • Suggested phrases for topical relevance
  • SERP feature notes such as how to structure an answer to rank in the featured snippet
  • Recommended word count based depth of competitors content
  • FAQs for People Also Ask section, schema, and overall relevance
  • Suggested scheduling order and date for searching engine rankings

You can then hand this over to your writers and get amazing ready-to-rank content to start driving traffic.

3. Drive more traffic with top of funnel content

The final stage of content is top of funnel, which is also important for topical coverage.

The goal is to drive traffic and position your website as a content authority.

Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:

  • brick slips (25k monthly searches)
  • brick slips uk (2.3k monthly searches)
  • brick slips near me (1.8k monthly searches)

Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:

  • what are brick slips (400 monthly searches)
  • how to fit brick slips (250 monthly searches)
  • how to cut brick slips (80 monthly searches)

By covering these topics with content, we're both driving additional relevant traffic to the website, as well as establishing the site as an authority on this topic by our coverage and depth.

4. Rank keywords through link building

Based on your DTS audit, you may need more backlinks to rank for certain keywords.

Using our strategy plan of which pages to point links to, how many links to build, what anchor text to use, etc. We'll do the outreach and find link opportunities for you.

This involves:

  • Creating a list of relevant websites/articles that would be beneficial to get a link from
  • Vet the quality of the websites to check they're of decent quality and how impactful a link would be
  • Reach out to these websites by email to see if they're open to this
  • Discuss and negotiate link placement details
  • Write the content for the link placement (if needed)
  • Monitor the link status and update you once live

1. Reach more shoppers by expanding your landing pages

If you only have a handful of products, it's virtually impossible to rank a category page featuring your 3 products against a retailer with 300.

But you do have one option, landing pages.

Let's say you sell a trimmer, you may well want to rank for searches of "trimmer", but how can we angle this same product for multiple keywords and audiences?

You create a landing page for:

Electric trimmer
Beard trimmer
Moustache trimmer
Women's trimmer
Bikini trimmer
Balls trimmer
Men's trimmer

Now this single product has 7 landing pages with different keywords to target, allowing you to significantly increase the traffic potential.

We'll help you with this by doing the keyword research, planning out what landing pages to create and creating a plan for how to optimise these.

2. Create more middle of funnel content

Beyond shopping pages, there's soon to be shopping queries.

Like "best espresso machine", "[product] reviews", or "[product] vs [product]". These indicate someone is researching to likely make a purchase.

Or even something like "valentines gift ideas", if you're a store selling flowers and gifts.

As a DTC brand, you'll need to be fair when it comes to competitor product reviews. But for things like "valentines gift ideas", it's as simple as recommending and linking to your products.

We help with this by turning our original content ideas into detailed content briefs that will rank well, including:

  • Post title / H1
  • Recommended internal links
  • Subheading structure for keyword relevance
  • Suggested phrases for topical relevance
  • SERP feature notes such as how to structure an answer to rank in the featured snippet
  • Recommended word count based depth of competitors content
  • FAQs for People Also Ask section, schema, and overall relevance
  • Suggested scheduling order and date for searching engine rankings

You can then hand this over to your writers and get amazing ready-to-rank content to start driving traffic.

3. Drive more traffic with top of funnel content

The final stage of content is top of funnel, which is also important for topical coverage.

The goal is to drive traffic and position your website as a content authority.

Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:

  • brick slips (25k monthly searches)
  • brick slips uk (2.3k monthly searches)
  • brick slips near me (1.8k monthly searches)

Let's take one of our clients that sells brick slips, beyond the bottom of funnel searches such as:

  • what are brick slips (400 monthly searches)
  • how to fit brick slips (250 monthly searches)
  • how to cut brick slips (80 monthly searches)

By covering these topics with content, we're both driving additional relevant traffic to the website, as well as establishing the site as an authority on this topic by our coverage and depth.

4. Rank keywords through link building

Based on your DTS audit, you may need more backlinks to rank for certain keywords.

Using our strategy plan of which pages to point links to, how many links to build, what anchor text to use, etc. We'll do the outreach and find link opportunities for you.

This involves:

  • Creating a list of relevant websites/articles that would be beneficial to get a link from
  • Vet the quality of the websites to check they're of decent quality and how impactful a link would be
  • Reach out to these websites by email to see if they're open to this
  • Discuss and negotiate link placement details
  • Write the content for the link placement (if needed)
  • Monitor the link status and update you once live

Step Three

Add more pages/content/links

Then we simply repeat this process based on the original plan:

More content ideas that haven't been created yet? Order them when you're ready.

More shopping pages that weren't optimised yet? Or created later? Order our optimisation service when you're ready.

Need more backlinks? Submit an order.

We'll make recommendations, but it's entirely your choice. No retainers, contracts, or paying us while you wait for rankings.

Simple pricing to grow your traffic

Customise your plan and pay only for what you need, no retainers or expensive contracts.

Initial Audit

In-depth analysis of your website and implementation plan to improve traffic

Page-Level Audit

Shopify SEO checklist

Broken backlinks

CRO audit/recommendations

Template change recommendations for SEO

Research competitors manually to find bottom of funnel page ideas

$4,500+

Based on site size

Get started

$4,500+

Based on site size

Get started

 Need help implementing this?

Monthly Plan

Transparent, effective optimisation without expensive contracts

Done-With-You SEO

OnPage SEO recommendations

Breadcrumb/Hreflang plan

Keyword Research

$2,500+

Per month

Get started

$2,500+

Per month

Get started

Done-For-You SEO

All features above, plus:

Implement technical fixes

CRO Testing & Template modifications for SEO

Site speed optimisation

Creating new landers/collections

Keyword Research & OnPage SEO recommendations

Adding content to collections/landers/products

$4,500+

Per month

Get started

$4,500+

Per month

Get started

Why SEO vs Paid Ads?

SEO has the highest buying intent, it's the longest term, and it's the lowest cost.

With paid ads like Google Ads, you're paying on average $2.69 for every click, $10 or more in competitive niches. These costs only increase and forever eat into your margins. And if you ever decide to turn them off, your traffic is gone.

These clients pay us a fraction of their traffic value, and when our projects delivered, they continue generating this traffic. If they were paying for ads, they would be spending 5-20 times more every single month.

Frequently Asked Questions

What makes Logeix the best choice for an SEO agency?

We specialise in eCommerce and we get amazing results doing just that. Our projects are simple, fluff-free and paid only for what you need, no expensive contracts and retainers. And our communication style is transparent, we'll keep you in the loop, explain what we're doing, and why we did it.

When should I hire an SEO agency?

If you need fast traffic and an instant ROI, don't hire an SEO agency. While long term SEO tends to be less expensive and result in more traffic, it's important to note that it is long term.If you're looking to increase your profitability by reducing ad spend, and/or have the budget to massively grow your traffic long term, SEO is perfect for you.

How much does it cost to work with you?

It's $4500 for the initial audit and strategy plan, then $2500/month for done-with-you or $4500+/month for done-for-you. The difference is the latter includes content writing, graphics design, landing page design/creation, backlinks, etc.

How long does it take to see results?

It's impossible to say with SEO, but most of our clients see results from the first 4 months. This depends on how quickly we're able to publish content and build backlinks, the starting traffic levels, the starting site quality, etc.

The good news is we're results oriented, more results means better case studies and more clients/revenue for us, so we won't work with you unless we're confident in delivering.