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+49.91% Organic Traffic for Fishing Supplies Shopify Store

The Client

The client is a Shopify store in the US selling a variety of fishing supplies and equipment. They approached us in October 2021 to finally put a strategic effort behind growing their organic search traffic.

The Plan

We start every campaign by reviewing the existing website, opportunities, and competitors to strategise what to do.

In this case, the client had a number of technical issues such as missing/duplicate title tags, missing H1s, missing meta descriptions, and other problems caused by a misconfigured theme.

The client had made some attempts at creating content which was great, but this could also be improved to drive more middle of funnel content, as it currently was ranking for very little.

We also saw many opportunities in expanding the number of product categories, improving some key product pages, and optimising the existing categories as most of these had no content and no keyword research / optimisation currently.

The Execution

1. Clean up all the technical issues by modifying the theme to add title tag/meta description functionality, add H1’s to category pages, fix internal linking structure, etc.

2. Identify the quick win keywords/pages to rewrite titles, tweak or add basic content, create internal links, and other on-page optimisations

3. Create a link building plan/strategy based on competitors, which we’ve slowly began implementing on a monthly basis

4. Research and suggest additional keywords and product categories that allow keyword expansion of the existing product range

This is a fairly new client, so all of this is ongoing. We’ll also expand more middle of funnel content shortly.

The Results

Organic traffic is up 49.91% so far, comparing to the previous period. Revenue is also up 20.32% with 43.16% increase of transactions.

Most of this is a result of the technical fixes, as we’re still very early days into our onpage and link building process. We’ve also not published any new content yet.

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