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+170.49% Organic Traffic Growth for The Tackle Room

The Client 🔍

The Tackle Room is a niche Shopify store in the US selling a variety of saltwater fishing supplies and equipment.

The Objective 🏆

The majority of their revenue was driven from PPC spend, they were looking to lower their dependency on it and grow sales further.

The Competition 🔥

J&H Tackle 😐
Melton Tackle 😬
TackleDirect 😬

Start Point

Organic traffic was less than 100 users per day despite some great content on the website. Within 6 months this multiplied as a result of our work.
Analytics showing starting point and growth

Results

Organic revenue was up 116.83% within 6 months, with great trending traffic and rankings. This continued long after our campaign ended.

+170.49%

Organic Traffic

+116.83%

Organic Revenue

+78.95%

Organic Sales

+257.47%

GSC Impressions

+293

Top 3 Keywords

+515

Page 1 Keywords

How do you optimise an established online store with no history of SEO and 600+ products?

The LOGEIX Playbook

No two projects are the same, but the high level strategy never changes. Here are the 3 steps we use every time to multiply our clients organic revenue, along with the specific tactics we used for this client campaign.

1. Improve Site Quality

The Tackle Room (TR) was in desperate need of some SEO fixes.

Not one page on the website had a title tag. This is an absolute fundamental of SEO and can be very influential on rankings.

At some point their theme was modified to break this. With a simple tweak we had every page with semi-optimised title tags, a major improvement to their site health.

We also implemented a custom breadcrumb structure, so if you’re on a product it’ll link to its most relevant collection:

Screenshot of breadcrumbs on The Tackle Room website

This is a tiny change, yes, but think about the impact of this across 600 products. That’s over 600 additional internal links to their various collection pages.

We also cleaned up 404 pages, redirected broken backlinks, added H1s to collections, and other more site-wide improvements that resulted in an overall higher site quality.

2. Expand Bottom of Funnel

Our next step is to max out the keyword potential, by launching new collection pages to target the various different entry paths for purchasing your products.

For example, some people may search for saltwater fishing lures. But others may be more specific and look for saltwater troll lures or wahoo trolling lures.

To rank for each of these different keyword topics, you’ll need a product or collection in place targeting it.

Thankfully, TR had these collections in place already, they just had zero optimisation.

During phase one, we re-enabled title tags, meta descriptions, H1s, and short descriptions, on each of the collection pages. So now we were able to set these all up properly.

Take a look at the Mahi Mahi Lures page for example:

Screenshot of The Tackle Room collection page for Mahi Mahi Lures

Now these pages were optimised and had some content, they could actually rank.

And rank they do:

Screenshot of The Tackle Room Google rankings for relevant keywords

3. Optimise Bottom of Funnel

Now the above is great and all, but the crème de la crème is always in the top 20% of pages.

For TR, the big dog fish of pages was the homepage.

We identified keywords including saltwater fishing gear and saltwater fishing tackle with thousands of searches per month between them.

So we added that to the title tag.

And the H1:

Screenshot of The Tackle Room homepage H1 tag

And created content around this:

Screenshot of content created for The Tackle Room homepage

And created internal links from products targeting this:

Screenshot showing internal linking strategy for The Tackle Room

This led to them ranking top 3 for the biggest bottom of funnel keywords in their niche.

We repeated a fairly similar process for other important pages like collections and high searched products.

The Results

Ahrefs graph showing upward trend for The Tackle Room

Ahrefs

Ahrefs shows the immediate uptrend since the campaign start in both estimated traffic and top keyword rankings

Google Analytics graph showing traffic gains for The Tackle Room

Google Analytics

GA shows the impact of our work just over the first 6 months of the campaign with huge gains in traffic

Google Search Console graph showing growth for The Tackle Room

Google Search Console

GSC shows a similar fast growth trend with significantly improving impression and click metrics

Here's how it breaks down in numbers:

+170.49%

Organic Traffic

+116.83%

Organic Revenue

+78.95%

Organic Sales

+257.47%

GSC Impressions

+293

Top 3 Keywords

+515

Page 1 Keywords

Image of Bryan Byrd

We found ourselves with a solid site and traffic, but relying heavily on paid traffic sources to generate revenue. Logeix stepped up and helped us gain the organic presence that we so badly needed.

The best part about working with Logeix was the accountability and solid communication, and our organic traffic has improved significantly. Thank you very much.

Bryan Byrd
Co-Founder, The Tackle Room