Shopify SEO: The Definitive Guide for 2022

This 288 page guide to Shopify SEO covers everything from setting up your store to optimising each page, achieving fast loading times, going international, and ultimately bringing in more organic traffic.

Downloaded by leading ecommerce brands including:

About the eBook

10

Chapters

288

Pages

40,000

Words

This is a series of 16 guides that dive extensively into Shopify SEO.

From the fundamentals of SEO including keyword research and link building, to the specific nuances of Shopify as a platform with technical SEO issues, Shopify Plus, international store setups, and more.

This isn't just a beginners guide. It's a recipe book for rankings.

You'll see processes, code snippets, hacks, tricks, and everything we do at Logeix to get our clients results.

Chapter 1

Is Shopify good for SEO?

A detailed review of the features, benefits, and downsides of Shopify from an SEO perspective

Chapter 2

Keyword Research for Shopify

Here’s how to find your target keywords for each type of page on your Shopify store

Chapter 3

On Page SEO for Shopify

A detailed guide to optimising your collections, products, and pages for your chosen keywords

Collections

Product

Homepage

Read chapter

Chapter 4

Technical SEO for Shopify

A walkthrough of Shopify’s technical SEO issues and opportunities, then how to fix them

Read chapter

Chapter 5

Blogging on Shopify

Here’s how to turn your blog into the biggest source of organic traffic for your site

Chapter 6

Link Building for Shopify

A guide and tips on how to approach link building for brands on the Shopify platform

Chapter 7

Shopify Speed Optimization

A detailed tutorial on how to make your Shopify site load lightning fast (incl. example code)

Chapter 8

SEO for International Shopify Stores

A guide to expanding your store into multiple languages and/or countries, the setup process, and SEO implications

Chapter 9

Shopify Plus SEO

A detailed breakdown of the SEO changes moving to Shopify Plus and how to resolve potential limitations

Chapter 10

Shopify SEO Checklist

The full checklist wrapping up all 9 chapters for how to optimise your Shopify store for SEO

About the author

Daryl Rosser has been cooking up digital marketing campaigns since his early teens. Working behind the scenes as an affiliate, he was sending millions of clicks a year to his partners - sometimes millions per month.

The trick to it all? Understanding algorithms, first YouTube (over a million views), then Facebook (millions of fans), then Google - for the past 10 years.

Combined with his fascination for the eCommerce industry and Shopify as the leading platform, led to the creation of Logeix and this incredibly detailed Shopify SEO book.

Inside you'll find the strategies Daryl's learned consulting Shopify brands like Culture Kings, Chris' Coffee, Reebelo, Spartan Suppz, etc.

Daryl Rosser

CEO & Founder, Logeix

Shopify Expert

eCommerce SEO

SEO Blogger

Podcast Host

Popular Shopify SEO Questions

What is Shopify SEO?

Shopify SEO refers to search engine optimization (SEO) improvements for websites powered by the Shopify platform.

Shopify has many SEO features out of the box, but it also has a few flaws you’ll need to be aware of.

We’ll cover how to both leverage the built-in SEO functionality and how to use a little customisation to make your Shopify store more SEO friendly in this eBook.

How to edit Shopify SEO?

Shopify SEO refers to search engine optimization (SEO) improvements for websites powered by the Shopify platform.

Shopify has many SEO features out of the box, but it also has a few flaws you’ll need to be aware of.

We’ll cover how to both leverage the built-in SEO functionality and how to use a little customisation to make your Shopify store more SEO friendly in this eBook.

Shopify SEO vs Wordpress

Both platforms are great and offer plenty of flexibility for SEO. The main difference is WordPress allows additional flexibility, which can be used effectively by a knowledgable SEO, or cause a significant number of issues if unchecked. Shopify on the other hand offers a little less flexibility, but much easier to manage and out of the box the SEO is arguably better.

Is Shopify SEO Bad?

Not at all. In recent years, Shopify’s SEO has improved significantly and today it’s a great platform with more than enough customisation to achieve anything you need.

We dive into this in Chapter 1.

Why is my Shopify store not on Google?

There could be many reasons why your online store isn’t showing up in search engine results:

  • Your website is new. Search engines constantly find and index new sites, but if your site is new, then it might not have been indexed yet. You can try to speed the process by submitting your sitemap to Google Search Console.
  • You have a password on your online store. If your site is password protected, search engines won’t be able to access it.
  • You are on a trial account. Search engines can’t index trial stores.
  • You recently migrated from another platform and Google haven’t indexed the changes. Be patient, and make sure you’re redirecting the old website properly.
  • Your website isn’t optimised enough. This is different to being “indexed”, but if you’re not ranking where you want for a key phrase, your website likely hasn’t been optimised enough for this yet.

You can check if your website is indexed by searching site:YOURWEBSITE.com in Google, it should display most pages from your website in the results.