This 288 page guide to Shopify SEO covers everything from setting up your store to optimising each page, achieving fast loading times, going international, and ultimately bringing in more organic traffic.
Popular Shopify SEO Questions
Shopify SEO refers to search engine optimization (SEO) improvements for websites powered by the Shopify platform.
Shopify has many SEO features out of the box, but it also has a few flaws you’ll need to be aware of.
We’ll cover how to both leverage the built-in SEO functionality and how to use a little customisation to make your Shopify store more SEO friendly in this eBook.
Your standard SEO elements including Title Tag, Meta Description, and URL Handle can be customised under the “Edit Website SEO” section of collections, products, pages, and blog posts or under Online Store > Preferences for the homepage.
Both platforms are great and offer plenty of flexibility for SEO. The main difference is WordPress allows additional flexibility, which can be used effectively by a knowledgable SEO, or cause a significant number of issues if unchecked. Shopify on the other hand offers a little less flexibility, but much easier to manage and out of the box the SEO is arguably better.
Not at all. In recent years, Shopify’s SEO has improved significantly and today it’s a great platform with more than enough customisation to achieve anything you need.
We dive into this in Chapter 1.
There could be many reasons why your online store isn’t showing up in search engine results:
- Your website is new. Search engines constantly find and index new sites, but if your site is new, then it might not have been indexed yet. You can try to speed the process by submitting your sitemap to Google Search Console.
- You have a password on your online store. If your site is password protected, search engines won’t be able to access it.
- You are on a trial account. Search engines can’t index trial stores.
- You recently migrated from another platform and Google haven’t indexed the changes. Be patient, and make sure you’re redirecting the old website properly.
- Your website isn’t optimised enough. This is different to being “indexed”, but if you’re not ranking where you want for a key phrase, your website likely hasn’t been optimised enough for this yet.