Shopify SEO

This 288 page guide to Shopify SEO covers everything from setting up your store to optimising each page, achieving fast loading times, going international, and ultimately bringing in more organic traffic.

Shopify SEO eBook Cover

The Chapters

Chapter 1

A detailed review of the features, benefits, and downsides of Shopify from an SEO perspective

Chapter 2

Here’s how to find your target keywords for each type of page on your Shopify store

Chapter 3

A detailed guide to optimising your collections, products, and pages for your chosen keywords

Chapter 4

A walkthrough of Shopify’s technical SEO issues and opportunities, then how to fix them

Chapter 4.1

Rich Snippets

Chapter 4.2

URL Structure

Chapter 4.3

Product Variants

Chapter 4.4

Product Tags

Chapter 4.5

XML Sitemap

Chapter 4.6

Editing Robots.txt

Chapter 5

Here’s how to turn your blog into the biggest source of organic traffic for your site

Chapter 6

A guide and tips on how to approach link building for brands on the Shopify platform

Chapter 7

A detailed tutorial on how to make your Shopify site load lightning fast (incl. example code)

Chapter 8

A guide to expanding your store into multiple languages and/or countries, the setup process, and SEO implications

Chapter 9

A detailed breakdown of the SEO changes moving to Shopify Plus and how to resolve potential limitations

Chapter 10

The full checklist wrapping up all 9 chapters for how to optimise your Shopify store for SEO

Popular Shopify SEO Questions

Shopify SEO refers to search engine optimization (SEO) improvements for websites powered by the Shopify platform.

Shopify has many SEO features out of the box, but it also has a few flaws you’ll need to be aware of.

We’ll cover how to both leverage the built-in SEO functionality and how to use a little customisation to make your Shopify store more SEO friendly in this eBook.

Your standard SEO elements including Title Tag, Meta Description, and URL Handle can be customised under the “Edit Website SEO” section of collections, products, pages, and blog posts or under Online Store > Preferences for the homepage.

Both platforms are great and offer plenty of flexibility for SEO. The main difference is WordPress allows additional flexibility, which can be used effectively by a knowledgable SEO, or cause a significant number of issues if unchecked. Shopify on the other hand offers a little less flexibility, but much easier to manage and out of the box the SEO is arguably better.

Not at all. In recent years, Shopify’s SEO has improved significantly and today it’s a great platform with more than enough customisation to achieve anything you need.

We dive into this in Chapter 1.

There could be many reasons why your online store isn’t showing up in search engine results:

  • Your website is new. Search engines constantly find and index new sites, but if your site is new, then it might not have been indexed yet. You can try to speed the process by submitting your sitemap to Google Search Console.
  • You have a password on your online store. If your site is password protected, search engines won’t be able to access it.
  • You are on a trial account. Search engines can’t index trial stores.
  • You recently migrated from another platform and Google haven’t indexed the changes. Be patient, and make sure you’re redirecting the old website properly.
  • Your website isn’t optimised enough. This is different to being “indexed”, but if you’re not ranking where you want for a key phrase, your website likely hasn’t been optimised enough for this yet.
You can check if your website is indexed by searching site:YOURWEBSITE.com in Google, it should display most pages from your website in the results.

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