Question 1

What is a UTM Builder and why do I need it?

Accepted Answer

This UTM Builder allows you to add UTM parameters to your URLs, which can help you track the performance of your marketing campaigns. By using UTM parameters, you can see which campaigns, sources, and mediums are driving the most traffic to your website, and optimize your marketing strategy accordingly.

Question 2

What are UTM parameters?

Accepted Answer

UTM parameters are tags that you add to your URL to track the performance of your marketing campaigns. They consist of five main parameters: source, medium, campaign, content, and term. UTM Parameter	Description utm_source	Use this to identify the website, app, or any other source that's driving traffic to your site. For example, you can use it to identify the source of your traffic as a newsletter, social media platform, or any other source that's relevant to your campaign. utm_medium	This specifies the name of the marketing medium or channel that you're using to promote your campaign. Examples include social media, cost-per-click (CPC) ads, email, and more. utm_campaign	This is the name of your marketing effort or campaign. It's a way to identify the specific campaign you're running, such as a promotion, sale, or event. utm_content	(Optional) This parameter is used to identify the context in which the link was clicked. It's an optional parameter that can be used to identify the specific piece of content that was clicked on, such as the name of your CTA (Call to Action) or the headline of an ad. utm_term	(Optional) This parameter is used to identify the keyword in paid search ads. It's an optional parameter that's better left unused for other purposes. For example, if you're running a campaign for shoes, you could use this parameter to identify the specific keyword you're targeting, such as "running shoes" or "athletic shoes."

Question 3

Why do I need to use UTM parameters to track my campaign?

Accepted Answer

UTM parameters allow you to track the effectiveness of your marketing campaigns and measure the ROI of your marketing efforts. They help you understand which campaigns, sources, and mediums are driving the most traffic to your website, and enable you to make data-driven decisions to optimize your marketing strategy.

Question 4

What should I consider when building UTM codes?

Accepted Answer

When building UTM codes, it's important to use consistent naming conventions and values for the different parameters. This will help you easily identify and analyze your data in Google Analytics. Additionally, make sure to avoid using special characters or spaces in your parameter values.

Question 5

How can I create UTM URLs in bulk?

Accepted Answer

Our UTM Builder tool supports generating multiple UTM codes at once!

If you need to create a large number of UTM codes, you can also use a spreadsheet with columns to manage your data and generate the codes using a formula.

UTM Builder - Free Google URL Builder to Generate UTM Codes

Generated URL:

Free UTM Code Generator

What is a UTM Builder and why do I need it?

What are UTM parameters?

Why do I need to use UTM parameters to track my campaign?

What should I consider when building UTM codes?

How can I create UTM URLs in bulk?

Our clients have seen a 10.55x ROI. What’s the revenue potential of your store?

Company

Company

Resources

UTM Parameter	Description
utm_source	Use this to identify the website, app, or any other source that's driving traffic to your site. For example, you can use it to identify the source of your traffic as a newsletter, social media platform, or any other source that's relevant to your campaign.
utm_medium	This specifies the name of the marketing medium or channel that you're using to promote your campaign. Examples include social media, cost-per-click (CPC) ads, email, and more.
utm_campaign	This is the name of your marketing effort or campaign. It's a way to identify the specific campaign you're running, such as a promotion, sale, or event.
utm_content	(Optional) This parameter is used to identify the context in which the link was clicked. It's an optional parameter that can be used to identify the specific piece of content that was clicked on, such as the name of your CTA (Call to Action) or the headline of an ad.
utm_term	(Optional) This parameter is used to identify the keyword in paid search ads. It's an optional parameter that's better left unused for other purposes. For example, if you're running a campaign for shoes, you could use this parameter to identify the specific keyword you're targeting, such as "running shoes" or "athletic shoes."